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**Guest Speaker:** Sherezad Shafiq - Grundfos VP CBS Sales North America. Sherezad shared with the group about his philosophy of GROW and Extreme Leadership. His guiding light is **“Don’t Try To Get Noticed!”** – "Just put the work in, and you will get noticed by peers, customers, and managers."

![QR](https://www.hurleyengineering.com/hs-fs/hubfs/2025-Hurley%20Engineering%20Line%20Card/qr.jpg?width=43&height=45&name=qr.jpg) WATCH HERE

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### HAVING A LASTING IMPACT

"If you want to make an impact, don't just tell people what to do from your point of view; you may lose their attention." Ask open-ended questions instead of yes/no ones. Example: *Was I high on price?* Yes — Conversation over.

Use the **WHO, WHAT, WHY, WHERE, and WHEN** questions to discover value for customers and help you impact their decisions. Example: *What is important to you on this project?* This starts a conversation.

# G.R.O.W STRATEGY

 The key to a successful “Grow” Strategy is being prepared for a meeting or event by setting a goal that is based on reality, understanding your possible options, and recognizing actionable maneuvers to achieve your goal.

## “DE-CENTRALIZING COMMAND”

Two key takeaways from the book *Extreme Ownership* are to prioritize and execute, meaning you can’t do everything all at once. You need to be strategic and organize your actions.

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The second takeaway is the team is stronger with a De-Centralized Command, meaning everyone has the same objective but is able to execute in smaller groups.

## MEASUREMENT & ACCOUNTABILITY

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### Personal & Team KPI's

- 1. Did you set a Goal?
- 2. Were you prepared for all events and meetings?
- 3. Did you use any of the strategy from the W.I.N formula?
- 4. Did you take a step toward becoming ELITE this week?

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### Extreme Ownership

Hurley Engineering has offered to pay for each team member’s subscription to AUDIBLE so that you all have access to *Extreme Ownership*.

Have you taken advantage of this opportunity?

 Yes  No

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